{"id":31372,"date":"2017-06-15T11:46:32","date_gmt":"2017-06-15T09:46:32","guid":{"rendered":"https:\/\/sprawnymarketing.pl\/?p=31372"},"modified":"2020-06-24T15:54:34","modified_gmt":"2020-06-24T13:54:34","slug":"wykorzystac-snapchata-marketingu","status":"publish","type":"post","link":"https:\/\/sprawnymarketing.pl\/blog\/wykorzystac-snapchata-marketingu\/","title":{"rendered":"Jak wykorzysta\u0107 Snapchata w marketingu?"},"content":{"rendered":"<h2>Na\u00a0czym polega fenomen Snapchata? Jak zacz\u0105\u0107 na\u00a0nim dzia\u0142a\u0107 jako marka? W\u00a0jaki spos\u00f3b\u00a0budowa\u0107 spo\u0142eczno\u015b\u0107 oraz relacje ze spo\u0142eczno\u015bci\u0105?<\/h2>\n<p>Snapchat to platforma innowacji, kt\u00f3ra serwuje <strong>tre\u015bci na mobile<\/strong> &#8211; dzi\u0119ki tej platformie mo\u017cesz dotrze\u0107 do Millenials\u00f3w, czyli <strong>najbardziej atrakcyjnej grupy docelowej dla marketer\u00f3w.<\/strong> Ogl\u0105daj\u0105 oni mniej telewizji, u\u017cywaj\u0105 AdBlocka, a ich uwaga jest skupiona przede wszystkim na tre\u015bciach, kt\u00f3rych dystrybucja odbywa si\u0119 poprzez social media i platformy &#8222;uciekaj\u0105cych tre\u015bci&#8221; &#8211; w\u0142a\u015bnie takie, jak Snapchat. Zobaczcie webinar, podczas kt\u00f3rego Mat Paszkiewicz opowie w\u0142a\u015bnie o Snapie i o tym, <strong>jak w dobry spos\u00f3b go wykorzysta\u0107<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/Sas1y0RPTkM?list=PL2l91sWe5rSIO7a-xQtrpF_-omf3HkVxr\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na\u00a0czym polega fenomen Snapchata? Jak zacz\u0105\u0107 na\u00a0nim dzia\u0142a\u0107 jako marka? W\u00a0jaki spos\u00f3b\u00a0budowa\u0107 spo\u0142eczno\u015b\u0107 oraz relacje ze spo\u0142eczno\u015bci\u0105? Snapchat to platforma innowacji, kt\u00f3ra serwuje tre\u015bci na mobile &#8211; dzi\u0119ki tej platformie mo\u017cesz dotrze\u0107 do Millenials\u00f3w, czyli najbardziej atrakcyjnej grupy docelowej dla marketer\u00f3w. Ogl\u0105daj\u0105 oni mniej telewizji, u\u017cywaj\u0105 AdBlocka, a ich uwaga jest skupiona przede wszystkim na [&hellip;]<\/p>\n","protected":false},"author":166,"featured_media":31373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1149],"tags":[],"coauthors":[1326],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jak wykorzysta\u0107 Snapchata w marketingu?<\/title>\n<meta name=\"description\" content=\"Zobaczcie webinar, podczas kt\u00f3rego Mat Paszkiewicz opowie o Snapie i o tym, jak w dobry spos\u00f3b go wykorzysta\u0107 podczas swoich dzia\u0142a\u0144 marketingowych.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sprawnymarketing.pl\/blog\/wykorzystac-snapchata-marketingu\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak wykorzysta\u0107 Snapchata w marketingu?\" \/>\n<meta property=\"og:description\" content=\"Zobaczcie webinar, podczas kt\u00f3rego Mat Paszkiewicz opowie o Snapie i o tym, jak w dobry spos\u00f3b go wykorzysta\u0107 podczas swoich dzia\u0142a\u0144 marketingowych.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sprawnymarketing.pl\/blog\/wykorzystac-snapchata-marketingu\/\" \/>\n<meta property=\"og:site_name\" content=\"sprawny.marketing \u2022 Szkolenia \u2022 Konferencje \u2022 Magazyn\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SprawnyMarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-15T09:46:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-24T13:54:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sprawnymarketing.pl\/wp-content\/uploads\/2017\/06\/unnamed.png\" \/>\n\t<meta property=\"og:image:width\" content=\"560\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mateusz Paszkiewicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mateusz Paszkiewicz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Mateusz Paszkiewicz\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Jak wykorzysta\u0107 Snapchata w marketingu?","description":"Zobaczcie webinar, podczas kt\u00f3rego Mat Paszkiewicz opowie o Snapie i o tym, jak w dobry spos\u00f3b go wykorzysta\u0107 podczas swoich dzia\u0142a\u0144 marketingowych.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sprawnymarketing.pl\/blog\/wykorzystac-snapchata-marketingu\/","og_locale":"pl_PL","og_type":"article","og_title":"Jak wykorzysta\u0107 Snapchata w marketingu?","og_description":"Zobaczcie webinar, podczas kt\u00f3rego Mat Paszkiewicz opowie o Snapie i o tym, jak w dobry spos\u00f3b go wykorzysta\u0107 podczas swoich dzia\u0142a\u0144 marketingowych.","og_url":"https:\/\/sprawnymarketing.pl\/blog\/wykorzystac-snapchata-marketingu\/","og_site_name":"sprawny.marketing \u2022 Szkolenia \u2022 Konferencje \u2022 Magazyn","article_publisher":"https:\/\/www.facebook.com\/SprawnyMarketing\/","article_published_time":"2017-06-15T09:46:32+00:00","article_modified_time":"2020-06-24T13:54:34+00:00","og_image":[{"width":560,"height":315,"url":"https:\/\/sprawnymarketing.pl\/wp-content\/uploads\/2017\/06\/unnamed.png","type":"image\/png"}],"author":"Mateusz Paszkiewicz","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"Mateusz Paszkiewicz","Szacowany czas czytania":"1 minuta","Written by":"Mateusz Paszkiewicz"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sprawnymarketing.pl\/blog\/wykorzystac-snapchata-marketingu\/#article","isPartOf":{"@id":"https:\/\/sprawnymarketing.pl\/blog\/wykorzystac-snapchata-marketingu\/"},"author":{"name":"Mateusz Paszkiewicz","@id":"https:\/\/sprawnymarketing.pl\/#\/schema\/person\/2e6da649aa06153520e2c8d285d4ed13"},"headline":"Jak wykorzysta\u0107 Snapchata w marketingu?","datePublished":"2017-06-15T09:46:32+00:00","dateModified":"2020-06-24T13:54:34+00:00","mainEntityOfPage":{"@id":"https:\/\/sprawnymarketing.pl\/blog\/wykorzystac-snapchata-marketingu\/"},"wordCount":125,"commentCount":0,"publisher":{"@id":"https:\/\/sprawnymarketing.pl\/#organization"},"image":{"@id":"https:\/\/sprawnymarketing.pl\/blog\/wykorzystac-snapchata-marketingu\/#primaryimage"},"thumbnailUrl":"https:\/\/sprawnymarketing.pl\/wp-content\/uploads\/2017\/06\/unnamed.png","articleSection":["Social Media"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sprawnymarketing.pl\/blog\/wykorzystac-snapchata-marketingu\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sprawnymarketing.pl\/blog\/wykorzystac-snapchata-marketingu\/","url":"https:\/\/sprawnymarketing.pl\/blog\/wykorzystac-snapchata-marketingu\/","name":"Jak wykorzysta\u0107 Snapchata w marketingu?","isPartOf":{"@id":"https:\/\/sprawnymarketing.pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sprawnymarketing.pl\/blog\/wykorzystac-snapchata-marketingu\/#primaryimage"},"image":{"@id":"https:\/\/sprawnymarketing.pl\/blog\/wykorzystac-snapchata-marketingu\/#primaryimage"},"thumbnailUrl":"https:\/\/sprawnymarketing.pl\/wp-content\/uploads\/2017\/06\/unnamed.png","datePublished":"2017-06-15T09:46:32+00:00","dateModified":"2020-06-24T13:54:34+00:00","description":"Zobaczcie webinar, podczas kt\u00f3rego Mat Paszkiewicz opowie o Snapie i o tym, jak w dobry spos\u00f3b go wykorzysta\u0107 podczas swoich dzia\u0142a\u0144 marketingowych.","breadcrumb":{"@id":"https:\/\/sprawnymarketing.pl\/blog\/wykorzystac-snapchata-marketingu\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sprawnymarketing.pl\/blog\/wykorzystac-snapchata-marketingu\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/sprawnymarketing.pl\/blog\/wykorzystac-snapchata-marketingu\/#primaryimage","url":"https:\/\/sprawnymarketing.pl\/wp-content\/uploads\/2017\/06\/unnamed.png","contentUrl":"https:\/\/sprawnymarketing.pl\/wp-content\/uploads\/2017\/06\/unnamed.png","width":560,"height":315,"caption":"jak wykorzystac snapchata"},{"@type":"BreadcrumbList","@id":"https:\/\/sprawnymarketing.pl\/blog\/wykorzystac-snapchata-marketingu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/sprawnymarketing.pl\/"},{"@type":"ListItem","position":2,"name":"Jak wykorzysta\u0107 Snapchata w marketingu?"}]},{"@type":"WebSite","@id":"https:\/\/sprawnymarketing.pl\/#website","url":"https:\/\/sprawnymarketing.pl\/","name":"sprawny.marketing \u2022 Szkolenia \u2022 Konferencje \u2022 Magazyn","description":"","publisher":{"@id":"https:\/\/sprawnymarketing.pl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sprawnymarketing.pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/sprawnymarketing.pl\/#organization","name":"sprawny.marketing \u2022 Szkolenia \u2022 Konferencje \u2022 Magazyn","url":"https:\/\/sprawnymarketing.pl\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/sprawnymarketing.pl\/#\/schema\/logo\/image\/","url":"https:\/\/sprawnymarketing.pl\/wp-content\/uploads\/2020\/07\/logo-3.png","contentUrl":"https:\/\/sprawnymarketing.pl\/wp-content\/uploads\/2020\/07\/logo-3.png","width":512,"height":106,"caption":"sprawny.marketing \u2022 Szkolenia \u2022 Konferencje \u2022 Magazyn"},"image":{"@id":"https:\/\/sprawnymarketing.pl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SprawnyMarketing\/"]},{"@type":"Person","@id":"https:\/\/sprawnymarketing.pl\/#\/schema\/person\/2e6da649aa06153520e2c8d285d4ed13","name":"Mateusz Paszkiewicz","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/sprawnymarketing.pl\/#\/schema\/person\/image\/7858532c1008e2ae5717827ede2d2b5c","url":"https:\/\/sprawnymarketing.pl\/wp-content\/uploads\/2020\/03\/paszkiewicz-2-150x150.png","contentUrl":"https:\/\/sprawnymarketing.pl\/wp-content\/uploads\/2020\/03\/paszkiewicz-2-150x150.png","caption":"Mateusz Paszkiewicz"},"description":"Pomaga firmom tworz\u0105c lub wsp\u00f3\u0142tworz\u0105c strategie dzia\u0142ania w zakresie digital oraz osi\u0105ga\u0107 strategiczne cele w zakresie sprzeda\u017cy. Wyznaje zasad\u0119, \u017ce ka\u017cda podj\u0119ta akcja jest \u201epo co\u015b\" i powinna dostarczy\u0107 konkretny zwrot. Swoje do\u015bwiadczenie zyskiwa\u0142 w Polsce i na zagranicznych rynkach wsp\u00f3\u0142pracuj\u0105c z takimi firmami jak: TVN24, Diet &amp; Training by Ann (Anna Lewandowska), Booksy, Kainos, Dieta OXY, Hauraton, Sprawny Marketing, Agencja MaxROY, You\u2019ll.","url":"https:\/\/sprawnymarketing.pl\/blog\/autor\/mateusz-paszkiewicz\/"}]}},"_links":{"self":[{"href":"https:\/\/sprawnymarketing.pl\/smblog-api\/wp\/v2\/posts\/31372"}],"collection":[{"href":"https:\/\/sprawnymarketing.pl\/smblog-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sprawnymarketing.pl\/smblog-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sprawnymarketing.pl\/smblog-api\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"https:\/\/sprawnymarketing.pl\/smblog-api\/wp\/v2\/comments?post=31372"}],"version-history":[{"count":1,"href":"https:\/\/sprawnymarketing.pl\/smblog-api\/wp\/v2\/posts\/31372\/revisions"}],"predecessor-version":[{"id":37045,"href":"https:\/\/sprawnymarketing.pl\/smblog-api\/wp\/v2\/posts\/31372\/revisions\/37045"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sprawnymarketing.pl\/smblog-api\/wp\/v2\/media\/31373"}],"wp:attachment":[{"href":"https:\/\/sprawnymarketing.pl\/smblog-api\/wp\/v2\/media?parent=31372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sprawnymarketing.pl\/smblog-api\/wp\/v2\/categories?post=31372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sprawnymarketing.pl\/smblog-api\/wp\/v2\/tags?post=31372"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/sprawnymarketing.pl\/smblog-api\/wp\/v2\/coauthors?post=31372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}