{"id":27869,"date":"2016-02-12T13:30:45","date_gmt":"2016-02-12T12:30:45","guid":{"rendered":"http:\/\/sprawnymarketing.pl\/?p=27869"},"modified":"2022-12-29T00:52:05","modified_gmt":"2022-12-28T23:52:05","slug":"storytelling-tkaczyk","status":"publish","type":"post","link":"https:\/\/sprawnymarketing.pl\/blog\/storytelling-tkaczyk\/","title":{"rendered":"[Video] Pawe\u0142 Tkaczyk &#8211; Storytelling w budowaniu silnej marki?"},"content":{"rendered":"<p>W dzisiejszych czasach has\u0142o ,,wyr\u00f3\u017cnij si\u0119 lub zgi\u0144&#8221; jest tak adekwatne, jak nigdy dot\u0105d. Ka\u017cdego roku na \u015bwiatowy\u00a0rynek wprowadzanych jest 21 tysi\u0119cy nowych marek, jednak nieca\u0142y rok p\u00f3\u017aniej 70% z\u00a0nich ,,wypada z\u00a0gry&#8221;. Je\u015bli chcesz, by los Twojej firmy by\u0142 inny, <strong>musisz si\u0119 wyr\u00f3\u017cni\u0107<\/strong>.<\/p>\n<p><strong>Opowie\u015bci s\u0105 motorem nap\u0119dowym dzisiejszego marketingu<\/strong>. Przestajemy dzi\u015b kupowa\u0107 produkt, a kupujemy opowie\u015b\u0107 o nim.\u00a0Ka\u017cdy samoch\u00f3d dowiezie nas do celu, ka\u017cdy komputer pozwoli na sprawdzenie maila i pod\u0142\u0105czenie si\u0119 do Internetu. Ka\u017cda szko\u0142a angielskiego nauczy angielskiego. <strong>Liczy si\u0119 to, \u017ce to w\u0142a\u015bnie nasz\u0105 firm\u0119 zapami\u0119taj\u0105 potencjalni klienci.\u00a0<\/strong>A w tym pomo\u017ce nam dobra historia &#8211; opowie\u015b\u0107 o tym, \u017ce mleko pochodzi od szcz\u0119\u015bliwych kr\u00f3w, \u017ce kawa jest zbierana o wschodzie s\u0142o\u0144ca i parzona przez wykwalifikowanych barist\u00f3w\u2026<\/p>\n<p><b>Czego dowiesz si\u0119 z poni\u017cszego video?:<\/b><\/p>\n<ul>\n<li>Poznasz rol\u0119, jak\u0105 storytelling odgrywa w budowaniu silnej marki;<\/li>\n<li>Zobaczysz przyk\u0142ady firm, kt\u00f3re z sukcesem sprzedaj\u0105 dzi\u0119ki dobrej opowie\u015bci;<\/li>\n<li>Poznasz podstawowe elementy, jakie powinna zawiera\u0107 opowie\u015b\u0107 o Twojej marce.<\/li>\n<\/ul>\n<p><strong>Zach\u0119camy do obejrzenia!<\/strong><br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/Z_KT61OMmko\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Chcesz si\u0119 dowiedzie\u0107 wi\u0119cej na ten temat? Zapraszamy Ci\u0119 na ca\u0142odzienne <a href=\"https:\/\/sprawnymarketing.pl\/szkolenia\/tkaczyk\/\">szkolenie ze storytellingu<\/a> Paw\u0142a Tkaczyka!<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>W dzisiejszych czasach has\u0142o ,,wyr\u00f3\u017cnij si\u0119 lub zgi\u0144&#8221; jest tak adekwatne, jak nigdy dot\u0105d. Ka\u017cdego roku na \u015bwiatowy\u00a0rynek wprowadzanych jest 21 tysi\u0119cy nowych marek, jednak nieca\u0142y rok p\u00f3\u017aniej 70% z\u00a0nich ,,wypada z\u00a0gry&#8221;. Je\u015bli chcesz, by los Twojej firmy by\u0142 inny, musisz si\u0119 wyr\u00f3\u017cni\u0107. Opowie\u015bci s\u0105 motorem nap\u0119dowym dzisiejszego marketingu. Przestajemy dzi\u015b kupowa\u0107 produkt, a kupujemy [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":27870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1148],"tags":[],"coauthors":[1202],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Video] Pawe\u0142 Tkaczyk - Storytelling w budowaniu silnej marki?<\/title>\n<meta name=\"description\" content=\"Ponad godzinne video - nagranie z webinaru Paw\u0142a Tkaczyka &quot;Jak wykorzystywa\u0107 storytelling w budowaniu silnej marki?&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sprawnymarketing.pl\/blog\/storytelling-tkaczyk\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Video] Pawe\u0142 Tkaczyk - Storytelling w budowaniu silnej marki?\" \/>\n<meta property=\"og:description\" content=\"Ponad godzinne video - nagranie z webinaru Paw\u0142a Tkaczyka &quot;Jak wykorzystywa\u0107 storytelling w budowaniu silnej marki?&quot;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sprawnymarketing.pl\/blog\/storytelling-tkaczyk\/\" \/>\n<meta property=\"og:site_name\" content=\"sprawny.marketing \u2022 Szkolenia \u2022 Konferencje \u2022 Magazyn\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SprawnyMarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-12T12:30:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T23:52:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sprawnymarketing.pl\/wp-content\/uploads\/2016\/02\/560x315-Webinar-Tkaczyk.png\" \/>\n\t<meta property=\"og:image:width\" content=\"560\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Pawe\u0142 Tkaczyk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pawe\u0142 Tkaczyk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Pawe\u0142 Tkaczyk\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"[Video] Pawe\u0142 Tkaczyk - Storytelling w budowaniu silnej marki?","description":"Ponad godzinne video - nagranie z webinaru Paw\u0142a Tkaczyka \"Jak wykorzystywa\u0107 storytelling w budowaniu silnej marki?\".","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sprawnymarketing.pl\/blog\/storytelling-tkaczyk\/","og_locale":"pl_PL","og_type":"article","og_title":"[Video] Pawe\u0142 Tkaczyk - Storytelling w budowaniu silnej marki?","og_description":"Ponad godzinne video - nagranie z webinaru Paw\u0142a Tkaczyka \"Jak wykorzystywa\u0107 storytelling w budowaniu silnej marki?\".","og_url":"https:\/\/sprawnymarketing.pl\/blog\/storytelling-tkaczyk\/","og_site_name":"sprawny.marketing \u2022 Szkolenia \u2022 Konferencje \u2022 Magazyn","article_publisher":"https:\/\/www.facebook.com\/SprawnyMarketing\/","article_published_time":"2016-02-12T12:30:45+00:00","article_modified_time":"2022-12-28T23:52:05+00:00","og_image":[{"width":560,"height":315,"url":"https:\/\/sprawnymarketing.pl\/wp-content\/uploads\/2016\/02\/560x315-Webinar-Tkaczyk.png","type":"image\/png"}],"author":"Pawe\u0142 Tkaczyk","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"Pawe\u0142 Tkaczyk","Szacowany czas czytania":"2 minuty","Written by":"Pawe\u0142 Tkaczyk"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sprawnymarketing.pl\/blog\/storytelling-tkaczyk\/#article","isPartOf":{"@id":"https:\/\/sprawnymarketing.pl\/blog\/storytelling-tkaczyk\/"},"author":{"name":"Pawe\u0142 Tkaczyk","@id":"https:\/\/sprawnymarketing.pl\/#\/schema\/person\/f43936ba0f91a5e051c8ec401851ace9"},"headline":"[Video] Pawe\u0142 Tkaczyk &#8211; 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Dlaczego? Bo wierzy, \u017ce dobra marka to \u015bwietnie opowiedziana historia. Jego firma, MIDEA, specjalizuje si\u0119 w budowaniu silnych marek.","url":"https:\/\/sprawnymarketing.pl\/blog\/autor\/pawel-tkaczyk\/"}]}},"_links":{"self":[{"href":"https:\/\/sprawnymarketing.pl\/smblog-api\/wp\/v2\/posts\/27869"}],"collection":[{"href":"https:\/\/sprawnymarketing.pl\/smblog-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sprawnymarketing.pl\/smblog-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sprawnymarketing.pl\/smblog-api\/wp\/v2\/users\/87"}],"replies":[{"embeddable":true,"href":"https:\/\/sprawnymarketing.pl\/smblog-api\/wp\/v2\/comments?post=27869"}],"version-history":[{"count":3,"href":"https:\/\/sprawnymarketing.pl\/smblog-api\/wp\/v2\/posts\/27869\/revisions"}],"predecessor-version":[{"id":45330,"href":"https:\/\/sprawnymarketing.pl\/smblog-api\/wp\/v2\/posts\/27869\/revisions\/45330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sprawnymarketing.pl\/smblog-api\/wp\/v2\/media\/27870"}],"wp:attachment":[{"href":"https:\/\/sprawnymarketing.pl\/smblog-api\/wp\/v2\/media?parent=27869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sprawnymarketing.pl\/smblog-api\/wp\/v2\/categories?post=27869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sprawnymarketing.pl\/smblog-api\/wp\/v2\/tags?post=27869"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/sprawnymarketing.pl\/smblog-api\/wp\/v2\/coauthors?post=27869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}