{"id":26967,"date":"2015-09-07T14:51:14","date_gmt":"2015-09-07T12:51:14","guid":{"rendered":"http:\/\/sprawnymarketing.pl\/?p=26967"},"modified":"2016-06-10T13:25:24","modified_gmt":"2016-06-10T11:25:24","slug":"zasady-storytellingu","status":"publish","type":"post","link":"https:\/\/sprawnymarketing.pl\/blog\/zasady-storytellingu\/","title":{"rendered":"22 zasady storytellingu, kt\u00f3rych mo\u017cesz nauczy\u0107 si\u0119 z bajek Pixara"},"content":{"rendered":"<p><a href=\"https:\/\/twitter.com\/#!\/lawnrocket\" target=\"_blank\" rel=\"noopener noreferrer\">Emma Coats<\/a>, autorka scenorys\u00f3w\u00a0<span id=\":34\" dir=\"ltr\">(ang.storyboard<wbr \/>)<\/span> film\u00f3w animowanych Pixara, swego czasu skompilowa\u0142a na Twitterze list\u0119 z\u0142otych my\u015bli\u00a0dotycz\u0105cych narracji, kt\u00f3re s\u0142ysza\u0142a przez lata, pracuj\u0105c w studiu animacji. To naprawd\u0119 kopalnia m\u0105dro\u015bci, chocia\u017c nie ma tu nic na temat sposob\u00f3w obrony\u00a0przed zabawkami z dzieci\u0144stwa, kiedy o\u017cywaj\u0105, by zrealizowa\u0107 niecny plan&#8230; Naprawd\u0119 ra\u017c\u0105ce pomini\u0119cie!<\/p>\n<p>Dodajmy, \u017ce te zasady <strong>\u015bwietnie sprawdz\u0105 si\u0119 przy tworzeniu inspiruj\u0105cych opowie\u015bci przez marketingowc\u00f3w!<\/strong><\/p>\n<p><strong>22 zasady Storytellingu:<\/strong><\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/k779AN2nT107WP\" width=\"340px\" height=\"565px;\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<p><strong>Komentarz Paw\u0142a Tkaczyka:<\/strong><\/p>\n<p style=\"padding-left: 60px;\"><img decoding=\"async\" class=\"alignleft wp-image-27040\" src=\"http:\/\/sprawnymarketing.pl\/wp-content\/uploads\/2015\/09\/MaxRoy133-e1441628262924-530x568.jpg\" alt=\"Szkolenie Storytelling\" width=\"268\" height=\"293\" \/>Regu\u0142y storytellingu Pixara to \u015bwietna rama do nauczenia si\u0119 wi\u0119cej o opowiadaniu historii. Bo \u2013 niestety \u2013 same regu\u0142y nie wystarcz\u0105. Emma Coats pisze o \u201erozk\u0142adaniu opowie\u015bci na czynniki pierwsze\u201d albo \u201emiksowaniu postaci i schemat\u00f3w\u201d. Jednak jakie s\u0105 te schematy? I czym s\u0105 podstawowe sk\u0142adniki opowie\u015bci? Monomit i archetypy \u2013 to wiedza, kt\u00f3ra jest potrzebna, \u017ceby z sukcesem podej\u015b\u0107 do wspomnianych wy\u017cej regu\u0142.<\/p>\n<p style=\"padding-left: 30px;\">Monomit to g\u0142\u00f3wna \u201estruktura opowie\u015bci\u201d \u2013 definiuje jej zrozumia\u0142y pocz\u0105tek, \u015brodek i koniec, narzuca og\u00f3lne ramy przyg\u00f3d bohatera oraz postaci, kt\u00f3re mu towarzysz\u0105. Ka\u017cda opowie\u015b\u0107 Pixara da si\u0119 zdekodowa\u0107 do monomitu. A kiedy rozpoczniemy dalsz\u0105 dekonstrukcj\u0119, pojawiaj\u0105 si\u0119 archetypy. To z jednej strony \u201eszablony postaci\u201d, kt\u00f3rymi mo\u017cemy zaludni\u0107 monomit, z drugiej za\u015b strony \u201eklocki opowie\u015bci\u201d, zestaw gotowych pomys\u0142\u00f3w, kt\u00f3re mo\u017cemy wykorzysta\u0107 (i z kt\u00f3rych Pixar czerpie gar\u015bciami).<\/p>\n<p style=\"padding-left: 30px;\">To oczywi\u015bcie dopiero pocz\u0105tek \u015bcie\u017cki do wiedzy. Opowie\u015bci s\u0105 du\u017co bardziej fascynuj\u0105ce ni\u017c my\u015blisz.<\/p>\n<p style=\"padding-left: 30px;\">Wi\u0119cej na temat tworzenia fascynuj\u0105cych historii dowiesz si\u0119 na moim szkoleniu &#8211; <strong>Storytelling: zdobywaj klient\u00f3w za pomoc\u0105 anga\u017cuj\u0105cych opowie\u015bci.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><strong>Zach\u0119camy\u00a0r\u00f3wnie\u017c do obejrzenia wywiadu z Emm\u0105 Coats<\/strong>, kt\u00f3ra dzieli si\u0119 przemy\u015bleniami na ten temat.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/vPyzVCSvfLM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-27041 size-full\" src=\"http:\/\/sprawnymarketing.pl\/wp-content\/uploads\/2015\/09\/728X90_storytelling.jpg\" alt=\"szkolenie_storytelling\" width=\"728\" height=\"90\" srcset=\"https:\/\/sprawnymarketing.pl\/wp-content\/uploads\/2015\/09\/728X90_storytelling.jpg 728w, https:\/\/sprawnymarketing.pl\/wp-content\/uploads\/2015\/09\/728X90_storytelling-300x37.jpg 300w, https:\/\/sprawnymarketing.pl\/wp-content\/uploads\/2015\/09\/728X90_storytelling-530x65.jpg 530w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p><span style=\"font-size: 8pt;\">\u0179r\u00f3d\u0142o: <a href=\"http:\/\/io9.com\/5916970\/the-22-rules-of-storytelling-according-to-pixar\">io9.com<\/a><\/span><\/p>\n<p><span style=\"font-size: 8pt;\">T\u0142umaczenie: Monika Pachciarz<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emma Coats, autorka scenorys\u00f3w\u00a0(ang.storyboard) film\u00f3w animowanych Pixara, swego czasu skompilowa\u0142a na Twitterze list\u0119 z\u0142otych my\u015bli\u00a0dotycz\u0105cych narracji, kt\u00f3re s\u0142ysza\u0142a przez lata, pracuj\u0105c w studiu animacji. To naprawd\u0119 kopalnia m\u0105dro\u015bci, chocia\u017c nie ma tu nic na temat sposob\u00f3w obrony\u00a0przed zabawkami z dzieci\u0144stwa, kiedy o\u017cywaj\u0105, by zrealizowa\u0107 niecny plan&#8230; Naprawd\u0119 ra\u017c\u0105ce pomini\u0119cie! Dodajmy, \u017ce te zasady \u015bwietnie sprawdz\u0105 [&hellip;]<\/p>\n","protected":false},"author":121,"featured_media":27069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1152],"tags":[],"coauthors":[1224],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>22 zasady storytellingu, kt\u00f3rych mo\u017cesz nauczy\u0107 si\u0119 z bajek Pixara<\/title>\n<meta name=\"description\" content=\"Jak tworzy\u0107 opowie\u015bci, kt\u00f3re pokochaj\u0105 Twoi klienci? Ucz si\u0119 tego od Emmy Coats, kt\u00f3ra pracuj\u0105c dla Pixara, opracowa\u0142a uniwersalne zasady storytellingu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sprawnymarketing.pl\/blog\/zasady-storytellingu\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"22 zasady storytellingu, kt\u00f3rych mo\u017cesz nauczy\u0107 si\u0119 z bajek Pixara\" \/>\n<meta property=\"og:description\" content=\"Jak tworzy\u0107 opowie\u015bci, kt\u00f3re pokochaj\u0105 Twoi klienci? 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