{"id":15487,"date":"2012-04-27T01:30:01","date_gmt":"2012-04-26T23:30:01","guid":{"rendered":"http:\/\/sprawnymarketing.pl\/?p=15487"},"modified":"2022-12-29T00:06:25","modified_gmt":"2022-12-28T23:06:25","slug":"rich-snippet-sztuczka","status":"publish","type":"post","link":"https:\/\/sprawnymarketing.pl\/blog\/rich-snippet-sztuczka\/","title":{"rendered":"Jak mie\u0107 5\/5 gwiazdek w Google?"},"content":{"rendered":"

Kilka dni temu SearchEngineLand<\/a> (a za nim m.in. Shpyo) napisa\u0142 o sztuczce, dzi\u0119ki kt\u00f3rej mo\u017cna „wymusi\u0107” na Google’u pokazanie nas w SERP-ach z rich snippetem „gwiazdkowym”.<\/strong> I zawsze mie\u0107 5 gwiazdek na 5 mo\u017cliwych :-). Jak to mo\u017cliwe?<\/p>\n


\nRich snippety (wyniki rozszerzone) to doskonale przyci\u0105gaj\u0105 uwag\u0119 do naszego wyniku w SERP-ach, wyr\u00f3\u017cniaj\u0105 wynik kolorem i rozbudowan\u0105, przydatn\u0105 tre\u015bci\u0105. Nic dziwnego, \u017ce webmasterom zale\u017cy na rich snippetach. A tymczasem Google mo\u017cna przechytrzy\u0107 stosuj\u0105c sztuczk\u0119 polegaj\u0105c\u0105 na zasymulowaniu niby-rich snippet\u00f3w za pomoc\u0105 encji HTML wy\u015bwietlanych w bread crumbsach.<\/strong> Bread crumbsy – „okruszki chleba” – to widoczne w SERP-ach na zielono miejsce danej podstrony w strukturze witryny; bread crumbsy<\/strong> s\u0105 niejako przed\u0142u\u017ceniem URL-a:<\/p>\n

\"1<\/p>\n

Wynik naprawd\u0119 „rozszerzony”<\/strong> (prawdziwy rich snippet) wygl\u0105da tak:<\/p>\n

\"2<\/p>\n

Tymczasem dzi\u0119ki sztuczce z u\u017cyciem encji HTML mo\u017cna stworzy\u0107 takie oto „udawane” rich snippety<\/strong>:<\/p>\n

\"3<\/p>\n

Niedo\u015bwiaczony u\u017cytkownik Google mo\u017ce pomy\u015ble\u0107, \u017ce owe zielone gwiazdki zosta\u0142y nadane przez jaki\u015b niezale\u017cny podmiot, gdy tymczasem przyzna\u0142 je sobie osobi\u015bcie w\u0142a\u015bciciel witryny. Nawet je\u015bli u\u017cytkownik tak nie pomy\u015bli, to gwiazdki niew\u0105tpliwie przyci\u0105gaj\u0105 uwag\u0119<\/strong>. Z metod\u0105 wi\u0105\u017ce si\u0119 oczywi\u015bcie pewne ryzyko, bo Google ju\u017c kilka miesi\u0119cy temu uruchomi\u0142 narz\u0119dzie do zg\u0142aszania spamu w wynikach rozszerzonych (Rich Snippet Spam Reporting Tool) – ciekawe, czy b\u0119dzie mo\u017cna zg\u0142asza\u0107 przy jego pomocy tego rodzaju sztuczki, kt\u00f3re w sensie technicznym nie dotycz\u0105 przecie\u017c wynik\u00f3w rozszerzonych.<\/p>\n

Jakiej encji<\/strong> nale\u017cy u\u017cy\u0107 do „zasymulowania” gwiazdek? Takiej:<\/p>\n

&#9733; <\/code><\/p>\n

Warto jednak pami\u0119ta\u0107, \u017ce interpretacja encji mo\u017ce si\u0119 r\u00f3\u017cni\u0107 w zale\u017cno\u015bci od przegl\u0105darki<\/strong> i algorytmu Google’a, warto wi\u0119c uwa\u017cnie testowa\u0107 wszystkie pomys\u0142y na ich u\u017cycie (np. encje z symbolem telefonu, zarejestrowanego znaku towarowego TM, kropek itd., kt\u00f3re na razie dzia\u0142aj\u0105 nie\u017ale). <\/p>\n","protected":false},"excerpt":{"rendered":"

Kilka dni temu SearchEngineLand (a za nim m.in. Shpyo) napisa\u0142 o sztuczce, dzi\u0119ki kt\u00f3rej mo\u017cna „wymusi\u0107” na Google’u pokazanie nas w SERP-ach z rich snippetem „gwiazdkowym”. I zawsze mie\u0107 5 gwiazdek na 5 mo\u017cliwych :-). Jak to mo\u017cliwe?<\/p>\n","protected":false},"author":18,"featured_media":22534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1145],"tags":[],"coauthors":[1225],"acf":[],"yoast_head":"\nJak mie\u0107 5\/5 gwiazdek w Google?<\/title>\n<meta name=\"description\" content=\"Kilka dni temu SearchEngineLand (a za nim m.in. Shpyo) napisa\u0142 o sztuczce, dzi\u0119ki kt\u00f3rej mo\u017cna "wymusi\u0107" na Google'u pokazanie nas w SERP-ach z rich \u2022 Artyku\u0142 dosta\u0142 lajk\u00f3w.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sprawnymarketing.pl\/blog\/rich-snippet-sztuczka\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak mie\u0107 5\/5 gwiazdek w Google?\" \/>\n<meta property=\"og:description\" content=\"Kilka dni temu SearchEngineLand (a za nim m.in. 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Lubi tropi\u0107 i opisywa\u0107 trendy w biznesie internetowym, interesuje si\u0119 interakcjami technologii z cz\u0142owiekiem i spo\u0142ecze\u0144stwem oraz wsp\u00f3\u0142czesn\u0105 polszczyzn\u0105. 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